CCCB, 2020
A Digital Native Campaign for the Young
Campaign, Creative Direction, Motion Design, Visual Identity
Campaign development for the project “Eh! Tallers d’Estiu per Joves” (Summer Workshops for Youth), a proposal that surges from CCCB during confinement with the idea to provide opportunities in the neighborhood and get adolescents closer to culture through workshops related to music, dance, serigraphy and audiovisuals.
Since the main audience is between the ages of 14 and 18, it seeks to impact through new ways of communication, with content creation for different social networks and supporting the campaign in some of its printed pieces, which were placed in strategic spots to captivate the main target’s attention.
With the circumstances of this commission, the social context and the audience, the outcome is a digital native campaign; simple but very expressive, in which we appropriate the very same digital language resources, has the oral writing, animation, stickers or gifs from the social networks itself for rich, urban and dynamic compositions. All of it, with the idea to communicate within an impacting and direct way, but keeping the evolved institutional line towards captivating news generations.
The result is a spectrum of layouts with different artworks in the shape of “Eh!” which works as an element to captivate people’s attention in a casual an immediate way. Hence it engages with the visual language of the target in a one-on-one conversation, inviting them to interact with the applications and campaign pieces, as in being participants of the workshops offered at the center.
With the circumstances of this commission, the social context and the audience, the outcome is a digital native campaign; simple but very expressive, in which we appropriate the very same digital language resources, has the oral writing, animation, stickers or gifs from the social networks itself for rich, urban and dynamic compositions. All of it, with the idea to communicate within an impacting and direct way, but keeping the evolved institutional line towards captivating news generations.
The result is a spectrum of layouts with different artworks in the shape of “Eh!” which works as an element to captivate people’s attention in a casual an immediate way. Hence it engages with the visual language of the target in a one-on-one conversation, inviting them to interact with the applications and campaign pieces, as in being participants of the workshops offered at the center.
